Real spend, real weeks, named brands. Each chart draws at the pace it happened, dips included.
N
Ninefold Coffee
Sponsored
···
Roasted Monday. At your door Thursday.
ninefoldcoffee.com
Subscribe
01
·
Coffee subscription
·
Paid social + email
Return on ad spend
1.9×Week 0
$61 → $27
cost per new subscriber
2,100 → 6,480
active subscribers
$38k
monthly spend, unchanged
Read the case ↗
S
Sable Skin
Sponsored
···
One serum. Nothing you can't pronounce.
sableskin.com
Shop now
02
·
Skincare
·
Search, Shopping + landing pages
Monthly revenue from paid
$182kWeek 0
1.4% → 3.1%
landing page conversion
212
product pages rebuilt for Shopping
3.6×
return at the new volume
Read the case ↗
M
Marlowe Clay
Email · Thursday drop
···
Batches of forty. This one's nearly gone.
marloweclay.com
See the drop
03
·
Homeware
·
Email + SMS
Share of revenue from email
9%Week 0
18% → 37%
customers who buy again
11
automated flows, from 2
$0
extra ad spend
Read the case ↗
G
Gritline Cycling
Sponsored
···
Kit for the long way home.
gritline.cc
Shop kit
04
·
Cycling apparel
·
Paid social creative
Return on new customers only
1.2×Week 0
46
new ads tested a month
7
winners kept running
52%
of orders from first-time buyers
Read the case ↗
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