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Coffee subscription
Ninefold Coffee
A coffee subscription that had stopped growing on the same budget. Sixteen weeks later the return had more than doubled, with not a dollar more spent.
Return on ad spend
1.9×Week 0
4.3×
ended at
$61 → $27
cost per new subscriber
2,100 → 6,480
active subscribers
N
Ninefold Coffee
Sponsored
···
Roasted Monday. At your door Thursday.
ninefoldcoffee.com
01
Where it was
Ninefold was spending $38k a month across eleven Meta campaigns that all chased the same audience. Every new subscriber cost $61, and most cancelled before the third bag.
02
What we did
We cut the account to three campaigns, wrote twenty new ads a month around the roast date, and built an email welcome series that sells the second bag before the first one runs out.
03
What happened
Return on ad spend went from 1.9× to 4.3× in sixteen weeks. The cost of a new subscriber fell to $27 and the active list tripled. The dip in week three is on the chart; we told them it was coming.
In week three the number went down and they'd already told us it would. That's when I stopped checking the ad account myself.
R. K., founder
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