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Skincare
Sable Skin
A skincare brand with good products and a product feed nobody had touched in two years. We rebuilt it page by page, and paid revenue nearly tripled in six months.
Monthly revenue from paid
$182kWeek 0
$514k
ended at
1.4% → 3.1%
landing page conversion
212
product pages rebuilt for Shopping
S
Sable Skin
Sponsored
···
One serum. Nothing you can't pronounce.
sableskin.com
01
Where it was
Sable sold through Google Shopping with titles copied from the packaging. Clicks were cheap and the pages they landed on converted at 1.4%.
02
What we did
We rewrote 212 product titles and images for how people actually search, split search by skin concern, and tested nine landing pages against the product page.
03
What happened
Monthly revenue from paid went from $182k to $514k in twenty-four weeks, at a 3.6× return. Landing page conversion more than doubled, to 3.1%.
They talked us out of raising the budget. Twice. Then showed us when it was time.
A. M., head of growth
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