Week 2 · Ninefold Coffee
2.1×return on ad spend
Started at 1.9×. Same budget, rebuilt account.
$41M ad spend managed
Ninefold Coffee
Sable Skin
Marlowe Clay
gritline
Orchard & Vale
Hearth Knives
Paloma Sleep
field/day
38%
median drop in cost per new customer by week twelve
31 mo
average client tenure. Contracts go monthly after day 90
Real spend, real weeks. Scroll and each line draws at the pace it happened.
N
Ninefold Coffee
Sponsored
···
Roasted Monday. At your door Thursday.
ninefoldcoffee.com
Subscribe
01
·
Coffee subscription
·
Paid social + email
Return on ad spend
1.9×Week 0
$61 → $27
cost per new subscriber
2,100 → 6,480
active subscribers
$38k
monthly spend, unchanged
Read the case ↗
02
·
Skincare
·
Search, Shopping + landing pages
Monthly revenue from paid
$182kWeek 0
1.4% → 3.1%
landing page conversion
212
product pages rebuilt for Shopping
3.6×
return at the new volume
Read the case ↗
M
Marlowe Clay
Email · Thursday drop
···
Batches of forty. This one's nearly gone.
marloweclay.com
See the drop
03
·
Homeware
·
Email + SMS
Share of revenue from email
9%Week 0
18% → 37%
customers who buy again
11
automated flows, from 2
$0
extra ad spend
Read the case ↗
04
·
Cycling apparel
·
Paid social creative
Return on new customers only
1.2×Week 0
46
new ads tested a month
7
winners kept running
52%
of orders from first-time buyers
Read the case ↗
We move money between them every week, to wherever the next dollar earns most. Drag the budget to see a typical split.
$0
A typical split for a brand at this spend. Yours comes out of the audit.
Meta, TikTok, Pinterest. Creative tested weekly.
Google and Bing. Feeds rebuilt product by product.
Klaviyo flows and campaigns. No ad spend needed.
Pages and tests that make the same clicks worth more.
It usually dips before it climbs. We show you that on day one, so week three isn’t a surprise.
Where you started
Day 90 · +64% typical
Days 1–14
We read every campaign, feed, flow and page, and tell you what we'd stop. You keep the document either way.
Days 15–45
New account structure, new tracking, first twenty ads. Return dips while the platforms relearn. That's the dip.
Days 46–90
Budget moves to what's working. Weekly creative, weekly call, one number on Monday.
A percentage of spend pays an agency to spend more. We charge the same whether you spend $40k or $80k, so the only way we grow is if you do.
One-off · 2 weeks
$4,800
For brands that want a second opinion before changing anything.
Every ad account, feed and flow reviewed
Tracking and attribution check
A 90-day plan with expected numbers
Credited in full if you start a retainer
Monthly · most brands start here
$7,500
/ month
For brands spending up to $80k a month on ads.
Two channels, run day to day
20 new ads a month, written and cut by us
Monday number, fortnightly call
90 days, then month to month
Monthly
$14,000
/ month
For brands spending $80k to $300k a month.
All four channels, one team of five
45 new ads a month and two page tests
Weekly call, shared Slack, live report
90 days, then month to month
“In week three the number went down and they’d already told us it would. That’s when I stopped checking the ad account myself.”
RK
R. K.
Founder, Ninefold Coffee
“They talked us out of raising the budget. Twice. Then showed us when it was time.”
AM
A. M.
Head of Growth, Sable Skin
“One page, one number, every Monday at nine. I forward it to our investors as it is.”
JT
J. T.
Co-founder, Marlowe Clay
Not here? Email hello@upcurve.co and a strategist answers, not a sales rep.
Direct-to-consumer brands doing roughly $1M to $30M a year, spending at least $15k a month on ads. Below that the fee eats the gain, and we'll say so.
Five fields. A strategist replies within one working day with a straight answer on whether we can help, and a rough plan if we can.
